During lunch hour yesterday, the Postman came to my workplace in search of me. He had an envelope in his hand. ‘You never meet at home’, he complained... it was more of an icebreaker (should we use this term in the context of looming global warming?) than a complaint. “Oh, you can always hand it over the parcels to my neighbors”, I tried to clarify. He did not pay any attention to my statement.
It was an envelope from BSNL (Bharat Sanchar Nigam Limited – telephone service provider under control of Government of India.). I pay my telephone bills (both landline and mobile) through ECS (Electronic Clearing System) – I get the bill every month and the amount is directly paid through my bank account. Therefore, I was wondering what this envelop might contain.
To my surprise, there was a letter with a SIM card. This ‘Add on’ SIM is free and there will be no monthly fixed charges. The letter explains briefly the benefits of this ‘Absolutely Free’ facility. The BSNL has spent millions of rupees on dispatch of these SIM cards to its customers.
The problem is I do not need any additional SIM, nor did I ever ask for it. Why the BSNL just could not check it with me in advance? They keep on sending me innumerable SMS regarding this ring tone, that song and that scheme. Why nobody at BSNL thought of confirming the need before spending? After all its public money, they are spending and so they need not bother about such simple aspects of work.
BSNL is not completely at fault though. In the consumerist atmosphere, hardly anybody says ‘no’ to free things. People keep on collecting unwanted things just because they get it free – that only means they do not have to pay direct costs. Why one should keep ‘adding on’ things in life at the wish of others – is the aspect, which I have hardly ever understood.
Normally, I would go to BSNL office and return the SIM card. However, I know, there would be complicated procedure. The idea again is ‘keeping the SIM should be easier’ (saving time, money, energy, mental peace…..) than ‘rejecting this ‘add on’ SIM facility’. This is ridiculous. This may be aggressive marketing but it is irritating enough.
I am neither going to follow BSNL nor will I try to ‘teach them how to work better’. I have decided not to add on anything in life just because some service provider wrongly anticipated my needs. I will add on things if I wish, no one can compel me to do so. Definitely, impersonal entity like BSNL cannot add on!
Not, when I do not wish.