I hardly watch Television.
And when I watch, I have learnt the art of doing some important tasks during the 'break'.
That means I hardly watch advertisements.
However, this one I watched and was amazed.
A bell rings.
Father opens door.
Son enters - he is obviously a cricket player.
Father asks, "Is the match over?"
Son says, "Everybody has gone out on vacation. When will we go?" (As if the boy did not know that others are not there and went in to play match with full preparations! The kids today are not so dumb!!)
Daughter says, "I too want to go Papa."
Father promises, "Ok, we too will go on vacation (and visit some places)".
Then the wife (mother of kids :-)) says,"Why did you give such a false promise to kids? We don't have any saving after we pay y EMI (Equated Monthly Installments)"
And the man replies, "Don't worry, now I have transferred the housing loan to State Bank of India" (The EMI is less and so the family can save).
And then a photograph of the family on tour.
However, there is one absolutely fundamental wrong message in this advertisement,
Can you guess what it is?
And when I watch, I have learnt the art of doing some important tasks during the 'break'.
That means I hardly watch advertisements.
However, this one I watched and was amazed.
A bell rings.
Father opens door.
Son enters - he is obviously a cricket player.
Father asks, "Is the match over?"
Son says, "Everybody has gone out on vacation. When will we go?" (As if the boy did not know that others are not there and went in to play match with full preparations! The kids today are not so dumb!!)
Daughter says, "I too want to go Papa."
Father promises, "Ok, we too will go on vacation (and visit some places)".
Then the wife (mother of kids :-)) says,"Why did you give such a false promise to kids? We don't have any saving after we pay y EMI (Equated Monthly Installments)"
And the man replies, "Don't worry, now I have transferred the housing loan to State Bank of India" (The EMI is less and so the family can save).
And then a photograph of the family on tour.
However, there is one absolutely fundamental wrong message in this advertisement,
Can you guess what it is?
You've nailed it. I too found this advert very annoying. they are not endorsing saving more money..... they are talking about spending more money. and making it look so attractive... "Everyone does it! go ahead spend more else you will be left behind!"
ReplyDeleteThere is another one...some mutual funds investment company that openly says "money does not grow by saving... so if you want to realize your dreams, you must put money into them (or us)!"
It is such a slow poison that nobody finds anything wrong with such adverts anymore.... I am glad somebody at least noticed it!
Good point about consumerism.
DeleteGood also because I did not think about it.
I had something else in mind.
Let us see what others perceive about it.
interesting list of wrong messages in one single advert...
DeleteI tried but could not think what it could be. It is not because I am less intelligent, it is only because I am away from India so can't get the finer nuances ... :)
ReplyDeleteNo, in a way it is not ONLY Indian :-)
DeleteBut let me see what others point out.
1. Why one has to go on vacations because all others are going?
ReplyDelete2. I am not sure if wife should say in front of kids that husband was lying ( though he cleared he was not)
what say?
Makk,
DeleteI liked both these points and confess that I had overlooked those.
and one more thing,
ReplyDeleteI dont agree with consumerism bit though,
What are we expecting in capitalist economy?
Why do any company advertise? --> to sell
Is not it primary responsibility of consumers themselves to consume responsibly?
I agree. As an adult, it is our responsibility to choose write thing for ourselves. They will do their business, we should stick to ours!!
Deletethat the husband has transferred the home loan without consulting or informing his wife
ReplyDeleteRight Ho!
DeleteYes, that is what I found very strange - seeing that it seems to be an educated and economically stable family!
I also found it annoying. Besides, home loan transfer is such a complicated process, that leave aside his wife, even the kids will be aware of that I guess :)
DeleteGouri, yes, I too find it annoying .. and there are many more such ads running!!
DeleteFor me, what annoys more is that the acceptance of these ads
DeleteI am not sure if I understand the point about loan transfer - what does it mean? Need to look it up on internet!
DeleteDreamer, yes, we accept these things blindly...
DeleteSunilbhai, if you have taken loan from one bank but now you find better interest rates or EMI, you can transfer the entire loan to a new bank. Instead of the first bank, yo pay EMI to the second bank - that is what loan transfer is all about - I mean in simple words. I hear many people doing it all the while :-)
Deleteso irritating I find these stupid ads on tv. I wonder what has gone wrong with advertising. With more Management and Advertising institutes opening up, I have seen that the quality of advertisements has gone down so much. Where are the old time Dhara, Nirma, Hamara Bajaj type ads these days!!
ReplyDeleteIt is because they focus only on earning more profit through more sell ...
DeleteWow....never thought of it...interesting...
ReplyDeleteThanks Megha ..
Delete